Tech & Innovation
Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central role in bringing this to life. Alongside explicit Search intents, discovery is our opportunity to meet customers’ implicit needs, presenting them with the most relevant and inspiring content we have...
Feb 26, 2026
Read time: 16 min
Tech & Innovation
Authors: Guanghua Shu and Sahil Khanna Instacart incorporates machine learning extensively to improve the quality of experience for all actors in our “four-sided marketplace” — customers who place orders on Instacart apps to get deliveries...
Sep 7, 2022
Read time: 12 min
Tech & Innovation
Authors: Esther Vasiete Tejaswi Tenneti For an eCommerce platform like Instacart, Search is an important tool for making shopping feel effortless by helping people find the products they want, even when they are not sure...
Aug 30, 2022
Read time: 12 min
Tech & Innovation
Authors: Benjamin S. Knight & Bryan Rusk One of our core missions at Instacart is to enable our retailer partners. When we succeed at deriving efficient delivery routes, accurately predicting the time it takes to...
Aug 17, 2022
Read time: 8 min
Tech & Innovation
Anahita Tafvizi joined Instacart in early 2021 and today, she leads the Data Science team which has more than doubled in size during her tenure. Our Data Science team is charged with identifying and informing...
Jul 26, 2022
Read time: 8 min
Tech & Innovation
Instacart’s hyper-growth entails increasing machine learning applications and requires fast iterations of machine learning workflows. To meet these requirements, we built Griffin, an extensible platform that supports diverse data management systems, integrates with multiple machine...
Jun 22, 2022
Read time: 9 min
Tech & Innovation
“It sounds cliché, but data drives Instacart’s entire business —our logistics and shopping processes, as well as our ordering experience, are all based on data,” explains Abhi Kalakuntla, Engineering Manager on Instacart’s growing Data Infrastructure...
May 26, 2022
Read time: 9 min
Tech & Innovation
How Instacart’s Fulfillment Technology group is working to make picking all of the items on your list as painless as possible Authors: Benjamin S. Knight & Jason Cromer Introduction Is that wedge of Wisconsin sharp...
May 25, 2022
Read time: 4 min
Tech & Innovation
Written by Girija Narlikar , Engineering Director, Ads Quality Imagine your favorite neighborhood grocery store, except that it’s arranged especially for you on every visit. Instacart’s ads platform is powering a marketplace filled with digital...
Feb 2, 2022
Read time: 6 min
Tech & Innovation
You moved to Quebec and started to learn French and use it in your daily life, even in every app you use. You even changed the language on your phone! How excited you must have...
Jan 11, 2022
Read time: 9 min