Tech & Innovation
Key Contributors: Moein Hasani, Hamidreza Shahidi, Trace Levinson, Guanghua Shu Introduction At Instacart, we are laser-focused on improving the user experience by making shopping feel easy, engaging, and personalized. Our discovery surfaces play a central role in bringing this to life. Alongside explicit Search intents, discovery is our opportunity to meet customers’ implicit needs, presenting them with the most relevant and inspiring content we have...
Feb 26, 2026
Read time: 16 min
Tech & Innovation
What do you do? I’m on the Shopper Success team, focused on helping shoppers understand and improve their quality. My role is to tie experiences such as customer ratings and education together with the goal...
Aug 18, 2021
Read time: 5 min
Tech & Innovation
What do you do? I’m a Senior User Experience Researcher at Instacart, working on Instacart’s Emerging Product and Pickup consumer teams. Most recently, I led the research on launching Instacart’s latest grocery service: In-store pickup!...
Aug 18, 2021
Read time: 6 min
Tech & Innovation
What do you do? I’m a user researcher at Instacart and work primarily on fulfillment, which means listening to and learning from shoppers. I also do some research with Instacart customers, mostly around usability testing....
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I’m a Senior Marketing Designer with the Instacart Brand Team. I’m currently working on a large-scale In-Store Marketing signage project. How did you get into design? I was a Fine Arts...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
What do you do? I’m a Senior Researcher, specializing in Market and Customer Insights. I help Instacart understand who its customers are, why they use Instacart, and how Instacart is differentiated from its competitors. I’m...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
This is the second installment of our “Story Behind an Order” series, where we’re walking you through the technology that surfaces grocery items in our apps, enables storefront browsing, guides the shopper through checkout, and...
Aug 18, 2021
Read time: 6 min
Tech & Innovation
A Q&A with our newest VP of Engineering Karney Li just joined Team Instacart to lead our Retail Engineering Team. From our Toronto engineering hub — Instacart North — Karney will build out the team...
Aug 18, 2021
Read time: 3 min
Tech & Innovation
A Q&A with Amr Hiram, our new Director of Technical Delivery Instacart’s consumer-facing app and shopper app makes grocery delivery accessible to over 80% of US households and 60% of Canadian households. The e-commerce and...
Aug 18, 2021
Read time: 4 min
Tech & Innovation
This is the third installment of our “Story Behind an Order” series, where we’re walking you through the technology that surfaces grocery items in our apps, enables storefront browsing, facilitates communication before and during the...
Aug 18, 2021
Read time: 5 min