Instacart Ads
Recipe ads
Promote discovery and drive conversion with curated product pairings that engage out-of-aisle consumers. Discover a range of options with sponsored recipe ads: flexible merchandising solutions for building loyalty, boosting awareness, and enhancing cross-category performance.
Recipe Ads
The not-so-secret ingredient? Your products
Recipe ads are sponsored formats that help turn curious consumers into brand loyalists. Provide simple cooking instructions for a meal, then take consumers to a landing page with all the recipe ingredients. One click places all products in the recipe — including your brand’s — into their carts.
Boost reach when & where you want
Drive maximum awareness
Inspire consumers to try your product through recipe content that makes your brand essential to the dish.
Enable seamless meal planning with one-click cart addition of all recipe ingredients.
Build brand love by becoming a staple in consumers’ digital cookbooks and shopping carts.
Increase consideration
Drive content engagement with recipe landing pages featuring step-by-step instructions and one-click ingredient shopping.
Become a trusted culinary resource that keeps consumers craving more of your brand.
Use keyword targeting to connect with consumers searching for related ingredients.
Motivate new buying behaviors
Inspire consumers to try your product through recipe content that makes your brand essential to the dish.
Enable seamless meal planning with one-click cart addition of all recipe ingredients.
Build brand love by becoming a staple in consumers’ digital cookbooks and shopping carts.
Getting started with recipe ads
Step one: log in
Step into our self-serve Ads Manager to create custom recipe ads with easy-to-follow instructions that put you in charge.
Step two: create ads
Upload your recipe images, videos, or logo to help enhance discoverability. Aim for simple and repeatable recipes with short and catchy text.
Step three: launch & monitor
Track your recipe ads’ performance powered by machine learning algorithms from Instacart. Opt for audience or keyword targeting and discover ways to boost out-of-aisle performance.
Instacart est un partenaire de choix pour nous. C’est un outil formidable qui nous permet d’optimiser notre portée auprès des consommateurs d’épicerie en ligne chez un grand nombre de nos principaux détaillants.
Jessica Pang
Responsable de marque
Challenge Dairy Products, Inc.
Travailler avec Instacart nous permet de disposer d’un espace unique et simplifié pour gérer et optimiser nos campagnes publicitaires, plutôt que de devoir faire appel à plusieurs réseaux de médias de détail émergents. Instacart est un excellent partenaire, et c’est avec son offre publicitaire que nous avons obtenu nos meilleurs résultats en matière de retour sur les dépenses publicitaires (ROAS).
Ailinh Hoang-Kim
Directrice principale du marketing, de la vente au détail et de l’expérience des consommateurs
Torani
Instacart constitue un canal essentiel de notre stratégie de croissance dans le secteur de la vente au détail et des entreprises, notamment grâce au niveau de qualité du ciblage de l’audience et à la possibilité d’atteindre les consommateurs au moment même de l’achat.
Stacey Hartnett
Vice-présidente du marketing et du commerce électronique
Chomps
Resources
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