Achieve your business objectives with self-serve tooling in Ads Manager
Drive revenue, ROAS, and engagement with free ad creation and performance monitoring tools in a single platform — then learn exclusive strategies for making ads that deliver. Discover how you can extend your impact with ad tools cross platform.
Ads Manager
Your one-stop shop for grocery retail media
Create and manage your campaigns across the Instacart Marketplace — and beyond — with configuration, analytics, reporting, and performance tools designed to make retail media seamless. Ads Manager can help you meet your goals and claim space on the digital shelf. With Ads Manager, you can:
Review analytics and export reports to gain a deep understanding of consumer insights
Maximize success with tailored recommendations based on your brand data
Edit product listings and update campaigns in near real time
How to work in Ads Manager
Step 01
Create campaigns
Set campaign objectives, build ads, select product UPCs, and launch everywhere Instacart shows up by leveraging ad tools cross platform.
Step 02
Optimize performance
Maximize results while campaigns are still running. Tap into performance insights, data analytics, and machine learning algorithms to optimize campaigns before they finish.
Step 03
Review & repeat
Review performance insights to improve product listings and uncover ideal moments to engage consumers. Get ahead of your next campaign with exportable data.
Self-service capabilities
Product library
Manage your products in a seamless interface. Update images, descriptions, ingredients, and nutritional information to drive connections with consumers as they shop. Claim or remove products appearing on the Marketplace.
Sell sheets
Grow your digital footprint by showcasing the best of your product catalog to retailers. Curate and pitch key products alongside Instacart sales data to leverage with your retailer network and drive connections wherever consumers shop.
Landing pages
Entice and convert consumers with visually appealing landing pages that curate your products in a shoppable format. Create your landing page in just a few clicks with your existing product information and creative already on the Instacart Marketplace.
Ads Academy
Self-paced lessons, expert insights, maximized potential
Learn how to run ad campaigns that reach consumers at every stage of their shopping journey. Explore our library of self-serve lessons on ad tools, cross-platform strategies, and expert insights. When you’re ready, apply what you learn to create best-in-class campaigns that elevate your brand above the competition.
Instacart est un partenaire de choix pour nous. C’est un outil formidable qui nous permet d’optimiser notre portée auprès des consommateurs d’épicerie en ligne chez un grand nombre de nos principaux détaillants.
Jessica Pang
Responsable de marque
Challenge Dairy Products, Inc.
Travailler avec Instacart nous permet de disposer d’un espace unique et simplifié pour gérer et optimiser nos campagnes publicitaires, plutôt que de devoir faire appel à plusieurs réseaux de médias de détail émergents. Instacart est un excellent partenaire, et c’est avec son offre publicitaire que nous avons obtenu nos meilleurs résultats en matière de retour sur les dépenses publicitaires (ROAS).
Ailinh Hoang-Kim
Directrice principale du marketing, de la vente au détail et de l’expérience des consommateurs
Torani
Instacart constitue un canal essentiel de notre stratégie de croissance dans le secteur de la vente au détail et des entreprises, notamment grâce au niveau de qualité du ciblage de l’audience et à la possibilité d’atteindre les consommateurs au moment même de l’achat.
Stacey Hartnett
Vice-présidente du marketing et du commerce électronique
Chomps
Resources
Off-platform solutions
Take your ads’ impact beyond the Instacart platform to reach valuable audiences across social media, the open web, streaming video and connected TV.
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Measurement & insights
Measure results, discover consumer insights and understand the impact of your campaigns.
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Ad products
Explore Instacart Ads products and learn creative ways to drive results on the digital shelf.
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Tools & resources
Take control of your digital presence with autonomous tools and premium support. Learn everything you need to know with Instacart Ads Academy.
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Create ads that deliver
Log in or sign up today to start growing your brand’s online presence with engaging campaigns and ad formats your consumers will love.